The sport industry is one of the fastest growing businesses in the world. However, critical and investigative sport journalism is still a rare sight in mainstream media.
Lars Andersson is the editor in chief of the Danish online magazine Sport Executive. The magazine takes a different focus on the world of sports with stories about human rights, corruption, gender issues and child labor in sports.
Andersson is concerned about the sport reporting done by mainstream media. He is convinced that sport news today mainly serves as entertainment, while the more important aspects of the sport industry gets left out.
The Olympic Creed also applies in the field of medicine. As the knowledge of the human genes are developing, new ways to enhance the body’s performance through illegal measures are increasing, says German professor Dr. Perikles Simon.
That demands a completely re-designed test system which is supported by an international network of laboratories that add in data on the athletes.